Without a documented strategy in place to keep your creative campaigns on track, it’s easy to let ads and marketing pieces get diluted and off message.
The solution: create (and stick to) a creative brief that answers the question: “What is the one thing this piece needs to say?”
This free template provides a simple, easy-to-use blueprint to make sure your creative campaigns are effective and stay committed to a clear objective and message.
By using this template, you can ensure that your pieces:
- Have a clearly defined audience
- Are guided by an agreed-upon objective
- Leverage market insights for the most impact
- Are created with context and channel in mind
Download our free template and use it on your next ad or marketing piece!
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