How to Use a Creative Brief

The Tool You Need for Effective Marketing Campaigns 

Without a documented strategy in place to keep your creative campaigns on track, it’s easy to let ads and marketing pieces get diluted and off message. 

The solution? Use our creative brief template that helps you answer the question: “What is the one thing this piece needs to say?”

This free template provides a simple, easy-to-use blueprint to make sure your creative campaigns are effective and stay committed to a clear objective and message.

By using this template, you can ensure that your marketing pieces:

• Have a clearly defined audience

• Are guided by an agreed-upon objective 

• Leverage market insights for the most impact

• Are created with context and channel in mind

Download our free template and use it on your next ad or marketing piece!