How to Use a Creative Brief

Without a documented strategy in place to keep your creative campaigns on track, it’s easy to let ads and marketing pieces get diluted and off message. 

The solution: create (and stick to) a creative brief that answers the question: “What is the one thing this piece needs to say?”

This free template provides a simple, easy-to-use blueprint to make sure your creative campaigns are effective and stay committed to a clear objective and message.

By using this template, you can ensure that your pieces:

  • Have a clearly defined audience
  • Are guided by an agreed-upon objective 
  • Leverage market insights for the most impact
  • Are created with context and channel in mind

Download our free template and use it on your next ad or marketing piece! 

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