How to Use a Creative Brief

Without a documented strategy in place to keep your creative campaigns on track, it’s easy to let ads and marketing pieces get diluted and off message. 

The solution: create (and stick to) a creative brief that answers the question: “What is the one thing this piece needs to say?”

This free template provides a simple, easy-to-use blueprint to make sure your creative campaigns are effective and stay committed to a clear objective and message.

By using this template, you can ensure that your pieces:

  • Have a clearly defined audience
  • Are guided by an agreed-upon objective 
  • Leverage market insights for the most impact
  • Are created with context and channel in mind

Download our free template and use it on your next ad or marketing piece! 


Why do I need to provide my information?

We will always keep your personal information safe. We request your information in exchange for a valuable resource in order to better understand what information is useful for our audiences and to send information that we think may be of interest to you. We promise we will never send you spam, and you are free to unsubscribe at any time.

How long until I receive the download?

You will receive your download immediately upon completing the contact form.