---
title: Lifetime Value Calculator Download | Simple Machines Marketing
description: With this handy calculator, you'll learn how to determine lifetime value and how much revenue from each target client profile you should be allocating for acquisition.
---

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# Use Customer Lifetime Value

to Create Your Optimal Marketing Budget

## It all starts with the right budget.

**Whether you're looking to hit revenue goals or become savvier about how much you're investing in your marketing, you need to consider your Customer Lifetime Value. **

With this handy calculator, you'll learn how to determine lifetime value and how much revenue from each target client profile you should be allocating for acquisition.

### This download includes:

- Step-by-step instructions for calculating Customer Lifetime Value
- A formatted Excel calculator to plug in your numbers
- Additional considerations to get an in-depth look at the numbers

### Get the Free Calculator!

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