Use Customer Lifetime Value to Create Your Optimal Marketing Budget

It all starts with the right budget.

Whether you're looking to hit revenue goals or become savvier about how much you're investing in your marketing, you need to consider your Customer Lifetime Value. 

With this handy calculator, you'll learn how to determine lifetime value and how much revenue from each target client profile you should be allocating for acquisition.

This download includes:

  • Step-by-step instructions for calculating Customer Lifetime Value

  • A formatted Excel calculator to plug in your numbers

  • Additional considerations to get an in-depth look at the numbers